We worked with the Washington Wizards to develop a campaign worth sharing. The team was looking to revamp its look from a traditional team to one that could compete with the large markets to reflect their young and international team.

We took the opportunity to bring our playful style to a corporate look with collage and juxtaposition. We highlighted iconic landmarks and introduce player personas, focusing heavily on lifestyle photos with hand-drawn elements as if creating a scrapbook to commemorate this shift in the team’s culture as a whole.

The fluidity of the final look allowed us to create a large variety of assets that were used in a number of activations including merchandise, signage, and general brand collateral. With this campaign, we created a narrative of togetherness and curiosity to find out more about the city, players, and the team… plus the fans loved it!