The Garden Party

Art Direction, Branding, Campaign Development & Creative Marketing for the fundraising season of a cultural organization founded by a notable artist.

We have been working with Derrick Adams, a New York based visual artist, on the creative development of 3 cultural organizations he founded in Baltimore, Maryland, where he is from. 2023 Marked the official launch and we were tasked with designing the branding of their kickoff event, The Garden Party, including name, logo, color and signage.

The brand was based on the significance of green in life, growth and renewal. We wanted to create a distinct look that attendees could associate with their giving season, year after year

We helped the team create a rollout campaign, heavily focused on email marketing, that utilizing Derrick’s exclusive mailing list to bring out friends and supporters from Baltimore and beyond and raise funds for the city’s black creative community.

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